Quick Verdict
Choose Formello if...
Developers who need a simple, lightweight Gutenberg-native form for projects where long-term plugin support is not a concern.
Choose Formidable Forms if...
Developers and agencies who need to turn form submissions into data-driven front-end applications — directories, job boards, real estate listings, etc.
Choose WS Form if...
Agencies and developers who want the most powerful, flexible form builder and are willing to invest time in learning it.
Feature Comparison
| Feature | Formello | Formidable Forms | WS Form |
|---|---|---|---|
| Drag & Drop Builder | ✓ | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ | ✓ |
| Multi-Step Forms | ✗ | ✓ | ✓ |
| File Uploads | ✗ | ✓ | ✓ |
| Payment Forms | ✗ | ✓ | ✓ |
| Calculated Fields | ✗ | ✓ | ✓ |
| User Registration | ✗ | ✓ | ✓ |
| Frontend Post Submission | ✗ | ✓ | ✓ |
| Conversational Forms | ✗ | ✓ | ✓ |
| Gutenberg Block | ✓ | ✓ | ✓ |
| Gutenberg-Native | ✓ | ✗ | ✗ |
| AI Form Builder | ✗ | ✓ | ✓ |
| Digital Signatures | ✗ | ✓ | ✓ |
| Surveys & Polls | ✗ | ✓ | ✓ |
| Quizzes | ✗ | ✓ | ✗ |
| Scheduling / Date Limits | ✗ | ✓ | ✓ |
| Entry Management | ✓ | ✓ | ✓ |
| Export Entries | ✓ | ✓ | ✓ |
| Partial Entries | ✗ | ✓ | ✓ |
| Geolocation | ✗ | ✓ | ✓ |
| Webhooks | ✓ | ✓ | ✓ |
| Custom CSS | ✓ | ✓ | ✓ |
| Responsive Design | ✓ | ✓ | ✓ |
| Ajax Submission | ✓ | ✓ | ✓ |
| Anti-Spam | ✓ | ✓ | ✓ |
| reCAPTCHA | ✓ | ✓ | ✓ |
| hCaptcha | ✓ | ✓ | ✓ |
| Cloudflare Turnstile | ✗ | ✓ | ✓ |
| Honeypot | ✓ | ✓ | ✓ |
Pricing Comparison
| Plan | Formello | Formidable Forms | WS Form |
|---|---|---|---|
| Free Version | ✓Free | ✓Free | ✓Free |
| Starting Price | $49/year | $39.5/year | $59/year |
| Top Tier | Pro: $49/year | Elite: $299.5/year | Agency: $249/year |
Integrations
Email Marketing
| activecampaign | ✗ | ✓ | ✓ |
| aweber | ✗ | ✓ | ✓ |
| brevo | ✗ | ✗ | ✓ |
| constant contact | ✗ | ✓ | ✗ |
| convertkit | ✗ | ✓ | ✓ |
| getresponse | ✗ | ✓ | ✓ |
| mailchimp | ✓ | ✓ | ✓ |
| mailerlite | ✓ | ✓ | ✓ |
| mailpoet | ✓ | ✗ | ✗ |
Payment
| paypal | ✗ | ✓ | ✓ |
| stripe | ✗ | ✓ | ✓ |
| woocommerce | ✗ | ✓ | ✓ |
CRM
| hubspot | ✗ | ✓ | ✓ |
| salesforce | ✗ | ✓ | ✓ |
| zoho | ✗ | ✓ | ✗ |
Automation
| make | ✗ | ✓ | ✓ |
| uncanny automator | ✗ | ✓ | ✗ |
| webhooks | ✓ | ✗ | ✓ |
| zapier | ✓ | ✓ | ✓ |
Other
| debug console | ✗ | ✗ | ✓ |
| google sheets | ✗ | ✓ | ✓ |
| rest api | ✗ | ✗ | ✓ |
| slack | ✗ | ✓ | ✗ |
Pros & Cons
Formello
Pros
- ✓True Gutenberg-native experience
- ✓Lightweight and developer-friendly
- ✓Webhooks and basic integrations
- ✓Entry management included
Cons
- ✗Slow update cadence — last updated May 2025, raises maintenance concerns
- ✗No multi-step forms, file uploads, payments, calculated fields, surveys, or user registration
- ✗Pricing page may be broken — unclear if Pro version is still actively sold
- ✗Very small install base (500+)
- ✗No Turnstile support
Formidable Forms
Pros
- ✓Unique Formidable Views feature turns entries into directories, calendars, and front-end apps
- ✓Calculated fields and complex formula support
- ✓Swiss Army Knife versatility — handles everything from simple forms to full web apps
- ✓Free version available on WordPress.org
- ✓Built-in survey tools rivaling SurveyMonkey
Cons
- ✗Most advanced features locked behind Business ($199.50/yr)
- ✗Steeper learning curve for the Views/app-builder features
- ✗CSS customization can be tricky without developer knowledge
- ✗No Gutenberg-native experience
- ✗Support quality can be inconsistent per user reviews
WS Form
Pros
- ✓Most feature-complete form plugin in the space — nearly everything is included
- ✓55+ field types (more than any competitor)
- ✓Unique Debug Console for developers
- ✓Exceptional support reputation (incredible support cited by multiple users)
- ✓High-quality built-in styler for form design
Cons
- ✗Steeper learning curve than Fluent Forms or WPForms
- ✗Not Gutenberg-native — uses its own separate builder interface
- ✗Smaller install base (10K+) may concern some users regarding long-term viability
- ✗Less community content (tutorials, third-party resources) due to smaller user base