Formidable Forms
★4.8300,000+
vs
SureForms
★4.8300,000+
Quick Verdict
Choose Formidable Forms if...
Developers and agencies who need to turn form submissions into data-driven front-end applications — directories, job boards, real estate listings, etc.
Choose SureForms if...
Modern WordPress sites built on Astra or Gutenberg-first workflows who want AI-assisted form creation.
Feature Comparison
| Feature | Formidable Forms | SureForms |
|---|---|---|
| Drag & Drop Builder | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Multi-Step Forms | ✓ | ✓ |
| File Uploads | ✓ | ✓ |
| Payment Forms | ✓ | ✓ |
| Calculated Fields | ✓ | ✓ |
| User Registration | ✓ | ✓ |
| Frontend Post Submission | ✓ | ✗ |
| Conversational Forms | ✓ | ✓ |
| Gutenberg Block | ✓ | ✓ |
| Gutenberg-Native | ✗ | ✓ |
| AI Form Builder | ✓ | ✓ |
| Digital Signatures | ✓ | ✓ |
| Surveys & Polls | ✓ | ✓ |
| Quizzes | ✓ | ✓ |
| Scheduling / Date Limits | ✓ | ✓ |
| Entry Management | ✓ | ✓ |
| Export Entries | ✓ | ✓ |
| Partial Entries | ✓ | ✗ |
| Geolocation | ✓ | ✗ |
| Webhooks | ✓ | ✓ |
| Custom CSS | ✓ | ✓ |
| Responsive Design | ✓ | ✓ |
| Ajax Submission | ✓ | ✓ |
| Anti-Spam | ✓ | ✓ |
| reCAPTCHA | ✓ | ✓ |
| hCaptcha | ✓ | ✓ |
| Cloudflare Turnstile | ✓ | ✓ |
| Honeypot | ✓ | ✓ |
Pricing Comparison
| Plan | Formidable Forms | SureForms |
|---|---|---|
| Free Version | ✓Free | ✓Free |
| Starting Price | $39.5/year | $49/year |
| Top Tier | Elite: $299.5/year | Business: $149/year |
| Lifetime Deal | ✗ | From $199 |
Integrations
Email Marketing
| activecampaign | ✓ | ✓ |
| aweber | ✓ | ✓ |
| constant contact | ✓ | ✗ |
| convertkit | ✓ | ✓ |
| getresponse | ✓ | ✓ |
| mailchimp | ✓ | ✓ |
| mailerlite | ✓ | ✓ |
Payment
| paypal | ✓ | ✓ |
| stripe | ✓ | ✓ |
| woocommerce | ✓ | ✗ |
CRM
| hubspot | ✓ | ✓ |
| salesforce | ✓ | ✗ |
| zoho | ✓ | ✗ |
Automation
| make | ✓ | ✗ |
| suretriggers | ✗ | ✓ |
| uncanny automator | ✓ | ✗ |
| webhooks | ✗ | ✓ |
| zapier | ✓ | ✓ |
Other
| google sheets | ✓ | ✗ |
| slack | ✓ | ✗ |
| spectra | ✗ | ✓ |
Pros & Cons
Formidable Forms
Pros
- ✓Unique Formidable Views feature turns entries into directories, calendars, and front-end apps
- ✓Calculated fields and complex formula support
- ✓Swiss Army Knife versatility — handles everything from simple forms to full web apps
- ✓Free version available on WordPress.org
- ✓Built-in survey tools rivaling SurveyMonkey
Cons
- ✗Most advanced features locked behind Business ($199.50/yr)
- ✗Steeper learning curve for the Views/app-builder features
- ✗CSS customization can be tricky without developer knowledge
- ✗No Gutenberg-native experience
- ✗Support quality can be inconsistent per user reviews
SureForms
Pros
- ✓Only Gutenberg-native plugin with a built-in AI form builder
- ✓Beautiful, modern UI that integrates seamlessly with Gutenberg
- ✓Strong momentum — 300K+ installs in under 2 years
- ✓Backed by Brainstorm Force (trusted team behind Astra, with 1M+ users)
- ✓25% affiliate commission with no-PPC-bidding restriction
Cons
- ✗Younger plugin with a smaller ecosystem than established players
- ✗Support response times can be slow for paid users
- ✗No geolocation or partial entries
- ✗No partial entries
- ✗Renewal pricing goes up after first year