Quick Verdict
Choose Bit Form if...
Performance-focused developers and agencies who prioritize page speed and want a lightweight, full-featured form builder with lifetime pricing.
Choose Formello if...
Developers who need a simple, lightweight Gutenberg-native form for projects where long-term plugin support is not a concern.
Choose Happyforms if...
Non-technical site owners who want a friendly form-building experience with live preview and solid email marketing integrations.
Feature Comparison
| Feature | Bit Form | Formello | Happyforms |
|---|---|---|---|
| Drag & Drop Builder | ✓ | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ | ✓ |
| Multi-Step Forms | ✓ | ✗ | ✓ |
| File Uploads | ✓ | ✗ | ✓ |
| Payment Forms | ✓ | ✗ | ✓ |
| Calculated Fields | ✓ | ✗ | ✗ |
| User Registration | ✓ | ✗ | ✗ |
| Frontend Post Submission | ✓ | ✗ | ✗ |
| Conversational Forms | ✓ | ✗ | ✗ |
| Gutenberg Block | ✓ | ✓ | ✓ |
| Gutenberg-Native | ✗ | ✓ | ✗ |
| AI Form Builder | ✗ | ✗ | ✗ |
| Digital Signatures | ✓ | ✗ | ✓ |
| Surveys & Polls | ✗ | ✗ | ✓ |
| Quizzes | ✗ | ✗ | ✗ |
| Scheduling / Date Limits | ✗ | ✗ | ✓ |
| Entry Management | ✓ | ✓ | ✓ |
| Export Entries | ✓ | ✓ | ✓ |
| Partial Entries | ✓ | ✗ | ✓ |
| Geolocation | ✗ | ✗ | ✗ |
| Webhooks | ✓ | ✓ | ✗ |
| Custom CSS | ✓ | ✓ | ✓ |
| Responsive Design | ✓ | ✓ | ✓ |
| Ajax Submission | ✓ | ✓ | ✓ |
| Anti-Spam | ✓ | ✓ | ✓ |
| reCAPTCHA | ✓ | ✓ | ✓ |
| hCaptcha | ✓ | ✓ | ✗ |
| Cloudflare Turnstile | ✓ | ✗ | ✗ |
| Honeypot | ✓ | ✓ | ✓ |
Pricing Comparison
| Plan | Bit Form | Formello | Happyforms |
|---|---|---|---|
| Free Version | ✓Free | ✓Free | ✓Free |
| Starting Price | $29/year | $49/year | $49/year |
| Top Tier | Agency: $79/year | Pro: $49/year | Business: $149/year |
| Lifetime Deal | From $89 | ✗ | ✗ |
Integrations
Email Marketing
| activecampaign | ✓ | ✗ | ✓ |
| aweber | ✗ | ✗ | ✓ |
| brevo | ✗ | ✗ | ✓ |
| constant contact | ✗ | ✗ | ✓ |
| convertkit | ✗ | ✗ | ✓ |
| mailchimp | ✓ | ✓ | ✓ |
| mailerlite | ✓ | ✓ | ✓ |
| mailpoet | ✓ | ✓ | ✓ |
| moosend | ✓ | ✗ | ✗ |
| sendfox | ✗ | ✗ | ✓ |
| sendgrid | ✗ | ✗ | ✓ |
Payment
| mollie | ✓ | ✗ | ✗ |
| paypal | ✓ | ✗ | ✓ |
| razorpay | ✓ | ✗ | ✗ |
| stripe | ✓ | ✗ | ✓ |
CRM
| hubspot | ✓ | ✗ | ✗ |
| zoho | ✓ | ✗ | ✗ |
Automation
| integrately | ✗ | ✗ | ✓ |
| make | ✓ | ✗ | ✓ |
| webhooks | ✓ | ✓ | ✗ |
| zapier | ✓ | ✓ | ✓ |
Other
| airtable | ✓ | ✗ | ✗ |
| discord | ✓ | ✗ | ✗ |
| google analytics | ✗ | ✗ | ✓ |
| google drive | ✓ | ✗ | ✗ |
| google sheets | ✓ | ✗ | ✗ |
| recaptcha | ✗ | ✗ | ✓ |
| slack | ✓ | ✗ | ✗ |
| telegram | ✓ | ✗ | ✗ |
| trello | ✓ | ✗ | ✗ |
| woocommerce | ✓ | ✗ | ✗ |
Pros & Cons
Bit Form
Pros
- ✓Extremely lightweight frontend (~15KB JS+CSS) — the smallest footprint of any form builder
- ✓Generous free version with conditional logic, 50+ integrations, calculated fields, and multi-step forms
- ✓Affordable lifetime deals — Agency Lifetime for unlimited sites under $200
- ✓All features included in every paid tier — no nickel-and-diming with add-ons
- ✓40+ field types with a modern, clean builder UI
Cons
- ✗Smaller template library (25+) compared to major competitors
- ✗Small user base (10K+) means fewer community tutorials and third-party resources
- ✗No dedicated survey, quiz, or scheduling features
- ✗Individual field styling locked behind Pro version
- ✗A critical security vulnerability (CVE-2025-6679) was disclosed in 2025
Formello
Pros
- ✓True Gutenberg-native experience
- ✓Lightweight and developer-friendly
- ✓Webhooks and basic integrations
- ✓Entry management included
Cons
- ✗Slow update cadence — last updated May 2025, raises maintenance concerns
- ✗No multi-step forms, file uploads, payments, calculated fields, surveys, or user registration
- ✗Pricing page may be broken — unclear if Pro version is still actively sold
- ✗Very small install base (500+)
- ✗No Turnstile support
Happyforms
Pros
- ✓Unique live-preview building experience via WordPress Customizer
- ✓Wide email marketing integration (10+ providers)
- ✓Payments (Stripe + PayPal) and signatures included in Pro
- ✓Save and Resume feature for long forms
- ✓Friendly pricing starting at $49/yr
Cons
- ✗No calculated fields, user registration, or quizzes
- ✗No webhooks
- ✗No hCaptcha or Turnstile (only reCAPTCHA)
- ✗Smaller install base (20K) vs. major competitors
- ✗Customizer-based workflow may feel dated vs. Gutenberg-native approach