Happyforms

★ 4.4

The friendliest WordPress form builder, built live in the WordPress Customizer.

20,000+ active installsUpdated: 2026-03-30
Visit Happyforms→WordPress.org

Pricing

Free version available
Starter
$89/year
1 site
Pro
$159/year
3 sites
Unlimited
$399/year
Unlimited sites

Features

FeatureHappyforms
Drag & Drop Builder✓
Conditional Logic✓
Multi-Step Forms✓
File Uploads✓
Payment Forms✓
Calculated Fields✗
User Registration✓
Frontend Post Submission✗
Conversational Forms✗
Gutenberg Block✓
Gutenberg-Native✗
AI Form Builder✗
Digital Signatures✓
Surveys & Polls✓
Quizzes✗
Scheduling / Date Limits✓
Entry Management✓
Export Entries✓
Partial Entries✓
Geolocation✗
Webhooks✗
Custom CSS✓
Responsive Design✓
Ajax Submission✓
Anti-Spam✓
reCAPTCHA✓
hCaptcha✗
Cloudflare Turnstile✗
Honeypot✓

Integrations

email

mailchimpactivecampaignaweberconstant contactconvertkitmailerlitemailpoetsendfoxsendgridbrevo

payment

stripepaypal

automation

zapierintegratelymake

other

google analyticsrecaptcha

Pros

  • ✓Unique live-preview building experience via WordPress Customizer
  • ✓Wide email marketing integration (10+ providers)
  • ✓Payments (Stripe + PayPal) and signatures included in Pro
  • ✓Save and Resume feature for long forms
  • ✓Generous free plan on WordPress.org for basic forms

Cons

  • ✗No calculated fields, user registration, or quizzes
  • ✗No webhooks
  • ✗No hCaptcha or Turnstile (only reCAPTCHA)
  • ✗Smaller install base (40K) vs. major competitors
  • ✗Customizer-based workflow may feel dated vs. Gutenberg-native approach

Best For

Non-technical site owners who want a friendly form-building experience with live preview and solid email marketing integrations.

Our Verdict

Happyforms fills a niche with its live WordPress Customizer building experience. The wide range of email marketing integrations are genuine strengths. However, the pricing has increased significantly (starting at $89/yr), and the lack of calculated fields, webhooks, and Gutenberg-native building limits its appeal for modern WordPress development workflows. Worth considering for beginners who find other builders overwhelming.

Tags

free versionbeginner friendlygutenberg blockconditional logicmulti steppayment formsfile uploadssignaturessurveysentry managementanti spamstripepaypalmailchimpzapier

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