Formello vs Forminator vs Happyforms (2026)
Quick Verdict
Choose Formello if...
Developers who need a simple, lightweight Gutenberg-native form for projects where long-term plugin support is not a concern.
Choose Forminator if...
Budget-conscious site owners who want an incredibly feature-rich free form plugin with payments, quizzes, and polls built in.
Choose Happyforms if...
Non-technical site owners who want a friendly form-building experience with live preview and solid email marketing integrations.
Feature Comparison
| Feature | Formello | Forminator | Happyforms |
|---|---|---|---|
| Drag & Drop Builder | ✓ | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ | ✓ |
| Multi-Step Forms | ✗ | ✓ | ✓ |
| File Uploads | ✗ | ✓ | ✓ |
| Payment Forms | ✗ | ✓ | ✓ |
| Calculated Fields | ✗ | ✓ | ✗ |
| User Registration | ✗ | ✓ | ✓ |
| Frontend Post Submission | ✗ | ✓ | ✗ |
| Conversational Forms | ✗ | ✗ | ✗ |
| Gutenberg Block | ✓ | ✓ | ✓ |
| Gutenberg-Native | ✓ | ✗ | ✗ |
| AI Form Builder | ✗ | ✗ | ✗ |
| Digital Signatures | ✗ | ✓ | ✓ |
| Surveys & Polls | ✗ | ✓ | ✓ |
| Quizzes | ✗ | ✓ | ✗ |
| Scheduling / Date Limits | ✗ | ✗ | ✓ |
| Entry Management | ✓ | ✓ | ✓ |
| Export Entries | ✓ | ✓ | ✓ |
| Partial Entries | ✗ | ✓ | ✓ |
| Geolocation | ✗ | ✓ | ✗ |
| Webhooks | ✓ | ✓ | ✗ |
| Custom CSS | ✓ | ✓ | ✓ |
| Responsive Design | ✓ | ✓ | ✓ |
| Ajax Submission | ✓ | ✓ | ✓ |
| Anti-Spam | ✓ | ✓ | ✓ |
| reCAPTCHA | ✓ | ✓ | ✓ |
| hCaptcha | ✓ | ✓ | ✗ |
| Cloudflare Turnstile | ✗ | ✓ | ✗ |
| Honeypot | ✓ | ✓ | ✓ |
Pricing Comparison
| Plan | Formello | Forminator | Happyforms |
|---|---|---|---|
| Free Version | ✓Free | ✓Free | ✓Free |
| Starting Price | $49/year | $3/month | $89/year |
| Top Tier | Pro: $49/year | Premium: $33/month | Unlimited: $399/year |
Integrations
Email Marketing
| activecampaign | ✗ | ✓ | ✓ |
| aweber | ✗ | ✓ | ✓ |
| brevo | ✗ | ✗ | ✓ |
| campaign monitor | ✗ | ✓ | ✗ |
| constant contact | ✗ | ✗ | ✓ |
| convertkit | ✗ | ✗ | ✓ |
| mailchimp | ✓ | ✓ | ✓ |
| mailerlite | ✓ | ✗ | ✓ |
| mailpoet | ✓ | ✗ | ✓ |
| sendfox | ✗ | ✗ | ✓ |
| sendgrid | ✗ | ✗ | ✓ |
Payment
| paypal | ✗ | ✓ | ✓ |
| stripe | ✗ | ✓ | ✓ |
Automation
| integrately | ✗ | ✗ | ✓ |
| make | ✗ | ✗ | ✓ |
| webhooks | ✓ | ✓ | ✗ |
| zapier | ✓ | ✓ | ✓ |
Other
| google analytics | ✗ | ✗ | ✓ |
| google sheets | ✗ | ✓ | ✗ |
| recaptcha | ✗ | ✗ | ✓ |
| slack | ✗ | ✓ | ✗ |
| trello | ✗ | ✓ | ✗ |
Pros & Cons
Formello
Pros
- ✓True Gutenberg-native experience
- ✓Lightweight and developer-friendly
- ✓Webhooks and basic integrations
- ✓Entry management included
Cons
- ✗Slow update cadence — last updated May 2025, raises maintenance concerns
- ✗No multi-step forms, file uploads, payments, calculated fields, surveys, or user registration
- ✗Pricing page may be broken — unclear if Pro version is still actively sold
- ✗Very small install base (500+)
- ✗No Turnstile support
Forminator
Pros
- ✓Exceptionally generous free version — payments, calculations, conditional logic, and quizzes included at no cost
- ✓Stripe and PayPal payment integrations available for free (most competitors charge for this)
- ✓Built-in polls and quizzes alongside forms — three tools in one plugin
- ✓Strong anti-spam: honeypot, reCAPTCHA, hCaptcha, and Turnstile all included free
- ✓WPMU DEV membership includes the entire plugin suite (Smush, Hummingbird, Defender, etc.)
Cons
- ✗Pro version requires a full WPMU DEV membership — cannot buy Forminator Pro standalone
- ✗No conversational forms or AI form builder
- ✗Heavier frontend footprint (~130KB CSS+JS) compared to lighter alternatives
- ✗Native integrations are limited — HubSpot, Salesforce, Zoho require third-party connectors
Happyforms
Pros
- ✓Unique live-preview building experience via WordPress Customizer
- ✓Wide email marketing integration (10+ providers)
- ✓Payments (Stripe + PayPal) and signatures included in Pro
- ✓Save and Resume feature for long forms
- ✓Generous free plan on WordPress.org for basic forms
Cons
- ✗No calculated fields, user registration, or quizzes
- ✗No webhooks
- ✗No hCaptcha or Turnstile (only reCAPTCHA)
- ✗Smaller install base (40K) vs. major competitors
- ✗Customizer-based workflow may feel dated vs. Gutenberg-native approach