Quick Verdict
Choose Gravity Forms if...
Developers and agencies building complex, data-driven forms who need calculated fields and a rich add-on ecosystem.
Choose JetFormBuilder if...
Agencies and developers building content-driven WordPress sites who work with custom post types and dynamic front-end forms.
Choose WPForms if...
Beginners and small business owners who want quick setup with templates and don't need advanced calculations.
Feature Comparison
| Feature | Gravity Forms | JetFormBuilder | WPForms |
|---|---|---|---|
| Drag & Drop Builder | ✓ | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ | ✓ |
| Multi-Step Forms | ✓ | ✓ | ✓ |
| File Uploads | ✓ | ✓ | ✓ |
| Payment Forms | ✓ | ✓ | ✓ |
| Calculated Fields | ✓ | ✓ | ✓ |
| User Registration | ✓ | ✓ | ✓ |
| Frontend Post Submission | ✓ | ✓ | ✓ |
| Conversational Forms | ✓ | ✓ | ✓ |
| Gutenberg Block | ✓ | ✓ | ✓ |
| Gutenberg-Native | ✗ | ✓ | ✗ |
| AI Form Builder | ✗ | ✗ | ✓ |
| Digital Signatures | ✓ | ✓ | ✓ |
| Surveys & Polls | ✓ | ✓ | ✓ |
| Quizzes | ✓ | ✓ | ✓ |
| Scheduling / Date Limits | ✓ | ✓ | ✓ |
| Entry Management | ✓ | ✓ | ✓ |
| Export Entries | ✓ | ✓ | ✓ |
| Partial Entries | ✓ | ✓ | ✓ |
| Geolocation | ✓ | ✓ | ✓ |
| Webhooks | ✓ | ✓ | ✓ |
| Custom CSS | ✓ | ✓ | ✓ |
| Responsive Design | ✓ | ✓ | ✓ |
| Ajax Submission | ✓ | ✓ | ✓ |
| Anti-Spam | ✓ | ✓ | ✓ |
| reCAPTCHA | ✓ | ✓ | ✓ |
| hCaptcha | ✓ | ✓ | ✓ |
| Cloudflare Turnstile | ✓ | ✓ | ✓ |
| Honeypot | ✓ | ✓ | ✓ |
Pricing Comparison
| Plan | Gravity Forms | JetFormBuilder | WPForms |
|---|---|---|---|
| Free Version | ✗ | ✓Free | ✓Free |
| Starting Price | $59/year | $49/year | $49.5/year |
| Top Tier | Nonprofit: $129/year | Crocoblock All-Inclusive: $199/year | Elite: $299.5/year |
| Lifetime Deal | ✗ | From $249 | ✗ |
Integrations
Email Marketing
| activecampaign | ✓ | ✗ | ✓ |
| aweber | ✓ | ✗ | ✓ |
| brevo | ✗ | ✗ | ✓ |
| campaign monitor | ✓ | ✗ | ✓ |
| constant contact | ✓ | ✗ | ✓ |
| convertkit | ✗ | ✓ | ✓ |
| drip | ✓ | ✗ | ✓ |
| getresponse | ✗ | ✗ | ✓ |
| hubspot | ✓ | ✗ | ✗ |
| mailchimp | ✓ | ✓ | ✓ |
| mailerlite | ✗ | ✓ | ✓ |
| mailpoet | ✗ | ✓ | ✗ |
| moosend | ✗ | ✓ | ✗ |
Payment
| 2checkout | ✓ | ✗ | ✗ |
| authorize net | ✓ | ✗ | ✓ |
| mollie | ✓ | ✗ | ✗ |
| paypal | ✓ | ✓ | ✓ |
| square | ✓ | ✗ | ✓ |
| stripe | ✓ | ✓ | ✓ |
| woocommerce | ✗ | ✓ | ✗ |
CRM
| hubspot | ✓ | ✓ | ✓ |
| salesforce | ✓ | ✗ | ✓ |
| zoho | ✓ | ✗ | ✓ |
Automation
| make | ✓ | ✓ | ✓ |
| uncanny automator | ✗ | ✗ | ✓ |
| zapier | ✓ | ✓ | ✓ |
Other
| dropbox | ✓ | ✗ | ✗ |
| google sheets | ✓ | ✗ | ✓ |
| jetengine | ✗ | ✓ | ✗ |
| rest api | ✓ | ✓ | ✗ |
| slack | ✓ | ✗ | ✓ |
| trello | ✗ | ✗ | ✓ |
| webhooks | ✗ | ✓ | ✗ |
Pros & Cons
Gravity Forms
Pros
- ✓Calculated fields built into every plan (no add-on needed)
- ✓Best-in-class third-party ecosystem (GravityView, Gravity Perks, Gravity Flow)
- ✓All core form capabilities identical across plans — only add-ons differ
- ✓Strong REST API and developer hooks
- ✓Nonprofit pricing ($129/yr for Elite-level) is excellent
Cons
- ✗No free version or trial — requires upfront payment
- ✗Most advanced features (signatures, surveys, geolocation, webhooks) require Elite ($259/yr)
- ✗Third-party ecosystem can make total cost unpredictable
- ✗No AI form builder
- ✗Conversational forms only available at Elite tier ($259/yr)
- ✗Not Gutenberg-native; block merely embeds the classic builder
JetFormBuilder
Pros
- ✓Truly Gutenberg-native: forms are built with blocks, no separate interface
- ✓Best integration with dynamic WordPress data (JetEngine custom post types, user profiles)
- ✓Calculated fields and real-time calculations
- ✓High 50% affiliate commission
- ✓Part of the powerful Crocoblock ecosystem
Cons
- ✗Lower WordPress.org rating (4.1) compared to competitors
- ✗Steeper learning curve than drag-and-drop competitors
- ✗Smaller community than WPForms or Gravity Forms
- ✗Managing multiple fields can get complex in the Gutenberg interface
- ✗No AI form builder
WPForms
Pros
- ✓Largest template library (2,100+) in the form plugin space
- ✓Most beginner-friendly UI with drag-and-drop visual builder
- ✓AI form builder included
- ✓Native Gutenberg block for embedding forms
- ✓Free version available on WordPress.org
Cons
- ✗Most powerful features locked behind Pro ($199.50/yr) or Elite ($299.50/yr)
- ✗Renewal pricing nearly doubles the intro price
- ✗Calculations Addon available but only on Pro tier ($199.50/yr) and above
- ✗No true Gutenberg-native experience (block embeds a separate form builder)
- ✗Webhooks only available at Elite tier ($299.50/yr)