Gravity Forms

★ 4.7

The gold standard WordPress form builder for developers and complex workflows.

5,000,000+ active installs100+ templatesUpdated: 2026-03-20
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Pricing

Basic
$59/year
1 site
Pro
$159/year
3 sites
Elite
$259/year
Unlimited sites
Nonprofit
$129/year
Unlimited sites

Features

FeatureGravity Forms
Drag & Drop Builder✓
Conditional Logic✓
Multi-Step Forms✓
File Uploads✓
Payment Forms✓
Calculated Fields✓
User Registration✓
Frontend Post Submission✓
Conversational Forms✓
Gutenberg Block✓
Gutenberg-Native✗
AI Form Builder✗
Digital Signatures✓
Surveys & Polls✓
Quizzes✓
Scheduling / Date Limits✓
Entry Management✓
Export Entries✓
Partial Entries✓
Geolocation✓
Webhooks✓
Custom CSS✓
Responsive Design✓
Ajax Submission✓
Anti-Spam✓
reCAPTCHA✓
hCaptcha✓
Cloudflare Turnstile✓
Honeypot✓

Integrations

email

mailchimphubspotactivecampaignawebercampaign monitorconstant contactdrip

payment

stripepaypalsquaremollieauthorize net2checkout

crm

salesforcehubspotzoho

automation

zapiermake

other

dropboxgoogle sheetsslackrest api

Pros

  • ✓Calculated fields built into every plan (no add-on needed)
  • ✓Best-in-class third-party ecosystem (GravityView, Gravity Perks, Gravity Flow)
  • ✓All core form capabilities identical across plans — only add-ons differ
  • ✓Strong REST API and developer hooks
  • ✓Nonprofit pricing ($129/yr for Elite-level) is excellent

Cons

  • ✗No free version or trial — requires upfront payment
  • ✗Most advanced features (signatures, surveys, geolocation, webhooks) require Elite ($259/yr)
  • ✗Third-party ecosystem can make total cost unpredictable
  • ✗No AI form builder
  • ✗Conversational forms only available at Elite tier ($259/yr)
  • ✗Not Gutenberg-native; block merely embeds the classic builder

Best For

Developers and agencies building complex, data-driven forms who need calculated fields and a rich add-on ecosystem.

Our Verdict

Gravity Forms remains the developer's choice after 15+ years. The calculated fields at every tier and the extensibility via Gravity Perks and GravityView are unmatched. However, the no-free-version policy and the feature gating to Elite make it expensive for most users. If you don't need the add-on ecosystem, competitors like Fluent Forms or WS Form offer more value.

Tags

premium onlydeveloper focusedgutenberg blockconditional logicmulti steppayment formscalculated fieldsfile uploadsuser registrationsurveysquizzesconversationalsignaturesentry managementwebhooksanti spamstripepaypalmailchimpzapierhubspot

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