Fluent Forms vs Gravity Forms vs Happyforms (2026)
Quick Verdict
Choose Fluent Forms if...
Value-conscious developers and agencies who want maximum features at minimum cost, especially those already using FluentCRM.
Choose Gravity Forms if...
Developers and agencies building complex, data-driven forms who need calculated fields and a rich add-on ecosystem.
Choose Happyforms if...
Non-technical site owners who want a friendly form-building experience with live preview and solid email marketing integrations.
Feature Comparison
| Feature | Fluent Forms | Gravity Forms | Happyforms |
|---|---|---|---|
| Drag & Drop Builder | ✓ | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ | ✓ |
| Multi-Step Forms | ✓ | ✓ | ✓ |
| File Uploads | ✓ | ✓ | ✓ |
| Payment Forms | ✓ | ✓ | ✓ |
| Calculated Fields | ✓ | ✓ | ✗ |
| User Registration | ✓ | ✓ | ✓ |
| Frontend Post Submission | ✓ | ✓ | ✗ |
| Conversational Forms | ✓ | ✓ | ✗ |
| Gutenberg Block | ✓ | ✓ | ✓ |
| Gutenberg-Native | ✗ | ✗ | ✗ |
| AI Form Builder | ✓ | ✗ | ✗ |
| Digital Signatures | ✓ | ✓ | ✓ |
| Surveys & Polls | ✓ | ✓ | ✓ |
| Quizzes | ✓ | ✓ | ✗ |
| Scheduling / Date Limits | ✓ | ✓ | ✓ |
| Entry Management | ✓ | ✓ | ✓ |
| Export Entries | ✓ | ✓ | ✓ |
| Partial Entries | ✓ | ✓ | ✓ |
| Geolocation | ✗ | ✓ | ✗ |
| Webhooks | ✓ | ✓ | ✗ |
| Custom CSS | ✓ | ✓ | ✓ |
| Responsive Design | ✓ | ✓ | ✓ |
| Ajax Submission | ✓ | ✓ | ✓ |
| Anti-Spam | ✓ | ✓ | ✓ |
| reCAPTCHA | ✓ | ✓ | ✓ |
| hCaptcha | ✓ | ✓ | ✗ |
| Cloudflare Turnstile | ✓ | ✓ | ✗ |
| Honeypot | ✓ | ✓ | ✓ |
Pricing Comparison
| Plan | Fluent Forms | Gravity Forms | Happyforms |
|---|---|---|---|
| Free Version | ✓Free | ✗ | ✓Free |
| Starting Price | $9/year | $59/year | $89/year |
| Top Tier | Unlimited: $99/year | Nonprofit: $129/year | Unlimited: $399/year |
| Lifetime Deal | From $279 | ✗ | ✗ |
Integrations
Email Marketing
| activecampaign | ✓ | ✓ | ✓ |
| aweber | ✓ | ✓ | ✓ |
| brevo | ✓ | ✗ | ✓ |
| campaign monitor | ✗ | ✓ | ✗ |
| constant contact | ✗ | ✓ | ✓ |
| convertkit | ✓ | ✗ | ✓ |
| drip | ✓ | ✓ | ✗ |
| getresponse | ✓ | ✗ | ✗ |
| hubspot | ✗ | ✓ | ✗ |
| mailchimp | ✓ | ✓ | ✓ |
| mailerlite | ✓ | ✗ | ✓ |
| mailpoet | ✓ | ✗ | ✓ |
| sendfox | ✗ | ✗ | ✓ |
| sendgrid | ✗ | ✗ | ✓ |
Payment
| 2checkout | ✗ | ✓ | ✗ |
| authorize net | ✗ | ✓ | ✗ |
| mollie | ✓ | ✓ | ✗ |
| paypal | ✓ | ✓ | ✓ |
| razorpay | ✓ | ✗ | ✗ |
| square | ✓ | ✓ | ✗ |
| stripe | ✓ | ✓ | ✓ |
CRM
| hubspot | ✓ | ✓ | ✗ |
| salesforce | ✗ | ✓ | ✗ |
| zoho | ✓ | ✓ | ✗ |
Automation
| integrately | ✗ | ✗ | ✓ |
| make | ✓ | ✓ | ✓ |
| uncanny automator | ✓ | ✗ | ✗ |
| zapier | ✓ | ✓ | ✓ |
Other
| dropbox | ✗ | ✓ | ✗ |
| fluentcrm | ✓ | ✗ | ✗ |
| google analytics | ✗ | ✗ | ✓ |
| google sheets | ✓ | ✓ | ✗ |
| recaptcha | ✗ | ✗ | ✓ |
| rest api | ✗ | ✓ | ✗ |
| slack | ✓ | ✓ | ✗ |
| telegram | ✓ | ✗ | ✗ |
| twilio | ✓ | ✗ | ✗ |
Pros & Cons
Fluent Forms
Pros
- ✓Conditional logic available in free version (competitors charge for this)
- ✓Lightest frontend scripts of all major plugins (<42KB)
- ✓Conversational forms included
- ✓Lifetime deal available — excellent for agencies
- ✓Part of the WPManageNinja ecosystem (FluentCRM, FluentBooking integration)
Cons
- ✗Not Gutenberg-native (uses its own builder)
- ✗No native Salesforce integration
- ✗Template library smaller than WPForms (75 vs 2,100+)
- ✗Some integrations not updated regularly
- ✗No geolocation
Gravity Forms
Pros
- ✓Calculated fields built into every plan (no add-on needed)
- ✓Best-in-class third-party ecosystem (GravityView, Gravity Perks, Gravity Flow)
- ✓All core form capabilities identical across plans — only add-ons differ
- ✓Strong REST API and developer hooks
- ✓Nonprofit pricing ($129/yr for Elite-level) is excellent
Cons
- ✗No free version or trial — requires upfront payment
- ✗Most advanced features (signatures, surveys, geolocation, webhooks) require Elite ($259/yr)
- ✗Third-party ecosystem can make total cost unpredictable
- ✗No AI form builder
- ✗Conversational forms only available at Elite tier ($259/yr)
- ✗Not Gutenberg-native; block merely embeds the classic builder
Happyforms
Pros
- ✓Unique live-preview building experience via WordPress Customizer
- ✓Wide email marketing integration (10+ providers)
- ✓Payments (Stripe + PayPal) and signatures included in Pro
- ✓Save and Resume feature for long forms
- ✓Generous free plan on WordPress.org for basic forms
Cons
- ✗No calculated fields, user registration, or quizzes
- ✗No webhooks
- ✗No hCaptcha or Turnstile (only reCAPTCHA)
- ✗Smaller install base (40K) vs. major competitors
- ✗Customizer-based workflow may feel dated vs. Gutenberg-native approach