Formello vs WS Form (2026)
Quick Verdict
Choose Formello if...
Developers who need a simple, lightweight Gutenberg-native form for projects where long-term plugin support is not a concern.
Choose WS Form if...
Agencies and developers who want the most powerful, flexible form builder and are willing to invest time in learning it.
Feature Comparison
| Feature | Formello | WS Form |
|---|---|---|
| Drag & Drop Builder | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Multi-Step Forms | ✗ | ✓ |
| File Uploads | ✗ | ✓ |
| Payment Forms | ✗ | ✓ |
| Calculated Fields | ✗ | ✓ |
| User Registration | ✗ | ✓ |
| Frontend Post Submission | ✗ | ✓ |
| Conversational Forms | ✗ | ✓ |
| Gutenberg Block | ✓ | ✓ |
| Gutenberg-Native | ✓ | ✗ |
| AI Form Builder | ✗ | ✓ |
| Digital Signatures | ✗ | ✓ |
| Surveys & Polls | ✗ | ✓ |
| Quizzes | ✗ | ✗ |
| Scheduling / Date Limits | ✗ | ✓ |
| Entry Management | ✓ | ✓ |
| Export Entries | ✓ | ✓ |
| Partial Entries | ✗ | ✓ |
| Geolocation | ✗ | ✓ |
| Webhooks | ✓ | ✓ |
| Custom CSS | ✓ | ✓ |
| Responsive Design | ✓ | ✓ |
| Ajax Submission | ✓ | ✓ |
| Anti-Spam | ✓ | ✓ |
| reCAPTCHA | ✓ | ✓ |
| hCaptcha | ✓ | ✓ |
| Cloudflare Turnstile | ✗ | ✓ |
| Honeypot | ✓ | ✓ |
Pricing Comparison
| Plan | Formello | WS Form |
|---|---|---|
| Free Version | ✓Free | ✓Free |
| Starting Price | $49/year | $59/year |
| Top Tier | Pro: $49/year | Agency: $249/year |
Integrations
Email Marketing
| activecampaign | ✗ | ✓ |
| aweber | ✗ | ✓ |
| brevo | ✗ | ✓ |
| convertkit | ✗ | ✓ |
| getresponse | ✗ | ✓ |
| mailchimp | ✓ | ✓ |
| mailerlite | ✓ | ✓ |
| mailpoet | ✓ | ✗ |
Payment
| paypal | ✗ | ✓ |
| stripe | ✗ | ✓ |
| woocommerce | ✗ | ✓ |
CRM
| hubspot | ✗ | ✓ |
| salesforce | ✗ | ✓ |
Automation
| make | ✗ | ✓ |
| webhooks | ✓ | ✓ |
| zapier | ✓ | ✓ |
Other
| debug console | ✗ | ✓ |
| google sheets | ✗ | ✓ |
| rest api | ✗ | ✓ |
Pros & Cons
Formello
Pros
- ✓True Gutenberg-native experience
- ✓Lightweight and developer-friendly
- ✓Webhooks and basic integrations
- ✓Entry management included
Cons
- ✗Slow update cadence — last updated May 2025, raises maintenance concerns
- ✗No multi-step forms, file uploads, payments, calculated fields, surveys, or user registration
- ✗Pricing page may be broken — unclear if Pro version is still actively sold
- ✗Very small install base (500+)
- ✗No Turnstile support
WS Form
Pros
- ✓Most feature-complete form plugin in the space — nearly everything is included
- ✓55+ field types (more than any competitor)
- ✓Unique Debug Console for developers
- ✓Exceptional support reputation (incredible support cited by multiple users)
- ✓High-quality built-in styler for form design
Cons
- ✗Steeper learning curve than Fluent Forms or WPForms
- ✗Not Gutenberg-native — uses its own separate builder interface
- ✗Smaller install base (10K+) may concern some users regarding long-term viability
- ✗Less community content (tutorials, third-party resources) due to smaller user base
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