Quick Verdict
Choose Forminator if...
Budget-conscious site owners who want an incredibly feature-rich free form plugin with payments, quizzes, and polls built in.
Choose Gravity Forms if...
Developers and agencies building complex, data-driven forms who need calculated fields and a rich add-on ecosystem.
Choose Happyforms if...
Non-technical site owners who want a friendly form-building experience with live preview and solid email marketing integrations.
Feature Comparison
| Feature | Forminator | Gravity Forms | Happyforms |
|---|---|---|---|
| Drag & Drop Builder | ✓ | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ | ✓ |
| Multi-Step Forms | ✓ | ✓ | ✓ |
| File Uploads | ✓ | ✓ | ✓ |
| Payment Forms | ✓ | ✓ | ✓ |
| Calculated Fields | ✓ | ✓ | ✗ |
| User Registration | ✓ | ✓ | ✗ |
| Frontend Post Submission | ✓ | ✓ | ✗ |
| Conversational Forms | ✗ | ✓ | ✗ |
| Gutenberg Block | ✓ | ✓ | ✓ |
| Gutenberg-Native | ✗ | ✗ | ✗ |
| AI Form Builder | ✗ | ✗ | ✗ |
| Digital Signatures | ✓ | ✓ | ✓ |
| Surveys & Polls | ✓ | ✓ | ✓ |
| Quizzes | ✓ | ✓ | ✗ |
| Scheduling / Date Limits | ✗ | ✓ | ✓ |
| Entry Management | ✓ | ✓ | ✓ |
| Export Entries | ✓ | ✓ | ✓ |
| Partial Entries | ✓ | ✓ | ✓ |
| Geolocation | ✓ | ✓ | ✗ |
| Webhooks | ✓ | ✓ | ✗ |
| Custom CSS | ✓ | ✓ | ✓ |
| Responsive Design | ✓ | ✓ | ✓ |
| Ajax Submission | ✓ | ✓ | ✓ |
| Anti-Spam | ✓ | ✓ | ✓ |
| reCAPTCHA | ✓ | ✓ | ✓ |
| hCaptcha | ✓ | ✓ | ✗ |
| Cloudflare Turnstile | ✓ | ✓ | ✗ |
| Honeypot | ✓ | ✓ | ✓ |
Pricing Comparison
| Plan | Forminator | Gravity Forms | Happyforms |
|---|---|---|---|
| Free Version | ✓Free | ✗ | ✓Free |
| Starting Price | $3/month | $59/year | $49/year |
| Top Tier | WPMU DEV Agency: $33/month | Nonprofit: $129/year | Business: $149/year |
Integrations
Email Marketing
| activecampaign | ✓ | ✓ | ✓ |
| aweber | ✓ | ✓ | ✓ |
| brevo | ✗ | ✗ | ✓ |
| campaign monitor | ✓ | ✓ | ✗ |
| constant contact | ✗ | ✓ | ✓ |
| convertkit | ✗ | ✗ | ✓ |
| drip | ✗ | ✓ | ✗ |
| hubspot | ✗ | ✓ | ✗ |
| mailchimp | ✓ | ✓ | ✓ |
| mailerlite | ✗ | ✗ | ✓ |
| mailpoet | ✗ | ✗ | ✓ |
| sendfox | ✗ | ✗ | ✓ |
| sendgrid | ✗ | ✗ | ✓ |
Payment
| 2checkout | ✗ | ✓ | ✗ |
| authorize net | ✗ | ✓ | ✗ |
| mollie | ✗ | ✓ | ✗ |
| paypal | ✓ | ✓ | ✓ |
| square | ✗ | ✓ | ✗ |
| stripe | ✓ | ✓ | ✓ |
CRM
| hubspot | ✗ | ✓ | ✗ |
| salesforce | ✗ | ✓ | ✗ |
| zoho | ✗ | ✓ | ✗ |
Automation
| integrately | ✗ | ✗ | ✓ |
| make | ✗ | ✓ | ✓ |
| webhooks | ✓ | ✗ | ✗ |
| zapier | ✓ | ✓ | ✓ |
Other
| dropbox | ✗ | ✓ | ✗ |
| google analytics | ✗ | ✗ | ✓ |
| google sheets | ✓ | ✓ | ✗ |
| recaptcha | ✗ | ✗ | ✓ |
| rest api | ✗ | ✓ | ✗ |
| slack | ✓ | ✓ | ✗ |
| trello | ✓ | ✗ | ✗ |
Pros & Cons
Forminator
Pros
- ✓Exceptionally generous free version — payments, calculations, conditional logic, and quizzes included at no cost
- ✓Stripe and PayPal payment integrations available for free (most competitors charge for this)
- ✓Built-in polls and quizzes alongside forms — three tools in one plugin
- ✓Strong anti-spam: honeypot, reCAPTCHA, hCaptcha, and Turnstile all included free
- ✓WPMU DEV membership includes the entire plugin suite (Smush, Hummingbird, Defender, etc.)
Cons
- ✗Pro version requires a full WPMU DEV membership — cannot buy Forminator Pro standalone
- ✗No conversational forms or AI form builder
- ✗Heavier frontend footprint (~130KB CSS+JS) compared to lighter alternatives
- ✗Native integrations are limited — HubSpot, Salesforce, Zoho require third-party connectors
- ✗Renewal pricing reportedly higher than advertised introductory rates
Gravity Forms
Pros
- ✓Calculated fields built into every plan (no add-on needed)
- ✓Best-in-class third-party ecosystem (GravityView, Gravity Perks, Gravity Flow)
- ✓All core form capabilities identical across plans — only add-ons differ
- ✓Strong REST API and developer hooks
- ✓Nonprofit pricing ($129/yr for Elite-level) is excellent
Cons
- ✗No free version or trial — requires upfront payment
- ✗Most advanced features (signatures, surveys, geolocation, webhooks) require Elite ($259/yr)
- ✗Third-party ecosystem can make total cost unpredictable
- ✗No AI form builder
- ✗Conversational forms only available at Elite tier ($259/yr)
- ✗Not Gutenberg-native; block merely embeds the classic builder
Happyforms
Pros
- ✓Unique live-preview building experience via WordPress Customizer
- ✓Wide email marketing integration (10+ providers)
- ✓Payments (Stripe + PayPal) and signatures included in Pro
- ✓Save and Resume feature for long forms
- ✓Friendly pricing starting at $49/yr
Cons
- ✗No calculated fields, user registration, or quizzes
- ✗No webhooks
- ✗No hCaptcha or Turnstile (only reCAPTCHA)
- ✗Smaller install base (20K) vs. major competitors
- ✗Customizer-based workflow may feel dated vs. Gutenberg-native approach