Gravity Forms vs Happyforms vs SureForms (2026)
Quick Verdict
Choose Gravity Forms if...
Developers and agencies building complex, data-driven forms who need calculated fields and a rich add-on ecosystem.
Choose Happyforms if...
Non-technical site owners who want a friendly form-building experience with live preview and solid email marketing integrations.
Choose SureForms if...
Modern WordPress sites built on Astra or Gutenberg-first workflows who want AI-assisted form creation.
Feature Comparison
| Feature | Gravity Forms | Happyforms | SureForms |
|---|---|---|---|
| Drag & Drop Builder | ✓ | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ | ✓ |
| Multi-Step Forms | ✓ | ✓ | ✓ |
| File Uploads | ✓ | ✓ | ✓ |
| Payment Forms | ✓ | ✓ | ✓ |
| Calculated Fields | ✓ | ✗ | ✓ |
| User Registration | ✓ | ✓ | ✓ |
| Frontend Post Submission | ✓ | ✗ | ✓ |
| Conversational Forms | ✓ | ✗ | ✓ |
| Gutenberg Block | ✓ | ✓ | ✓ |
| Gutenberg-Native | ✗ | ✗ | ✓ |
| AI Form Builder | ✗ | ✗ | ✓ |
| Digital Signatures | ✓ | ✓ | ✓ |
| Surveys & Polls | ✓ | ✓ | ✓ |
| Quizzes | ✓ | ✗ | ✓ |
| Scheduling / Date Limits | ✓ | ✓ | ✓ |
| Entry Management | ✓ | ✓ | ✓ |
| Export Entries | ✓ | ✓ | ✓ |
| Partial Entries | ✓ | ✓ | ✓ |
| Geolocation | ✓ | ✗ | ✗ |
| Webhooks | ✓ | ✗ | ✓ |
| Custom CSS | ✓ | ✓ | ✓ |
| Responsive Design | ✓ | ✓ | ✓ |
| Ajax Submission | ✓ | ✓ | ✓ |
| Anti-Spam | ✓ | ✓ | ✓ |
| reCAPTCHA | ✓ | ✓ | ✓ |
| hCaptcha | ✓ | ✗ | ✓ |
| Cloudflare Turnstile | ✓ | ✗ | ✓ |
| Honeypot | ✓ | ✓ | ✓ |
Pricing Comparison
| Plan | Gravity Forms | Happyforms | SureForms |
|---|---|---|---|
| Free Version | ✗ | ✓Free | ✓Free |
| Starting Price | $59/year | $89/year | $99/year |
| Top Tier | Nonprofit: $129/year | Unlimited: $399/year | Team: $79/year |
Integrations
Email Marketing
| activecampaign | ✓ | ✓ | ✓ |
| aweber | ✓ | ✓ | ✓ |
| brevo | ✗ | ✓ | ✗ |
| campaign monitor | ✓ | ✗ | ✗ |
| constant contact | ✓ | ✓ | ✗ |
| convertkit | ✗ | ✓ | ✓ |
| drip | ✓ | ✗ | ✗ |
| getresponse | ✗ | ✗ | ✓ |
| hubspot | ✓ | ✗ | ✗ |
| mailchimp | ✓ | ✓ | ✓ |
| mailerlite | ✗ | ✓ | ✓ |
| mailpoet | ✗ | ✓ | ✗ |
| sendfox | ✗ | ✓ | ✗ |
| sendgrid | ✗ | ✓ | ✗ |
Payment
| 2checkout | ✓ | ✗ | ✗ |
| authorize net | ✓ | ✗ | ✗ |
| mollie | ✓ | ✗ | ✗ |
| paypal | ✓ | ✓ | ✓ |
| square | ✓ | ✗ | ✗ |
| stripe | ✓ | ✓ | ✓ |
CRM
| hubspot | ✓ | ✗ | ✓ |
| salesforce | ✓ | ✗ | ✗ |
| zoho | ✓ | ✗ | ✗ |
Automation
| integrately | ✗ | ✓ | ✗ |
| make | ✓ | ✓ | ✗ |
| suretriggers | ✗ | ✗ | ✓ |
| webhooks | ✗ | ✗ | ✓ |
| zapier | ✓ | ✓ | ✓ |
Other
| dropbox | ✓ | ✗ | ✗ |
| google analytics | ✗ | ✓ | ✗ |
| google sheets | ✓ | ✗ | ✗ |
| recaptcha | ✗ | ✓ | ✗ |
| rest api | ✓ | ✗ | ✗ |
| slack | ✓ | ✗ | ✗ |
| spectra | ✗ | ✗ | ✓ |
Pros & Cons
Gravity Forms
Pros
- ✓Calculated fields built into every plan (no add-on needed)
- ✓Best-in-class third-party ecosystem (GravityView, Gravity Perks, Gravity Flow)
- ✓All core form capabilities identical across plans — only add-ons differ
- ✓Strong REST API and developer hooks
- ✓Nonprofit pricing ($129/yr for Elite-level) is excellent
Cons
- ✗No free version or trial — requires upfront payment
- ✗Most advanced features (signatures, surveys, geolocation, webhooks) require Elite ($259/yr)
- ✗Third-party ecosystem can make total cost unpredictable
- ✗No AI form builder
- ✗Conversational forms only available at Elite tier ($259/yr)
- ✗Not Gutenberg-native; block merely embeds the classic builder
Happyforms
Pros
- ✓Unique live-preview building experience via WordPress Customizer
- ✓Wide email marketing integration (10+ providers)
- ✓Payments (Stripe + PayPal) and signatures included in Pro
- ✓Save and Resume feature for long forms
- ✓Generous free plan on WordPress.org for basic forms
Cons
- ✗No calculated fields, user registration, or quizzes
- ✗No webhooks
- ✗No hCaptcha or Turnstile (only reCAPTCHA)
- ✗Smaller install base (40K) vs. major competitors
- ✗Customizer-based workflow may feel dated vs. Gutenberg-native approach
SureForms
Pros
- ✓Only Gutenberg-native plugin with a built-in AI form builder
- ✓Beautiful, modern UI that integrates seamlessly with Gutenberg
- ✓Strong momentum — 500K+ installs in under 2 years
- ✓Backed by Brainstorm Force (trusted team behind Astra, with 1M+ users)
- ✓25% affiliate commission with no-PPC-bidding restriction
Cons
- ✗Younger plugin with a smaller ecosystem than established players
- ✗Support response times can be slow for paid users
- ✗No geolocation
- ✗Renewal pricing goes up after first year