Gravity Forms vs JetFormBuilder (2026)

Gravity Forms
★4.75,000,000+
vs
JetFormBuilder
★4.190,000+

Quick Verdict

Choose Gravity Forms if...

Developers and agencies building complex, data-driven forms who need calculated fields and a rich add-on ecosystem.

Choose JetFormBuilder if...

Agencies and developers building content-driven WordPress sites who work with custom post types and dynamic front-end forms.

Feature Comparison

FeatureGravity FormsJetFormBuilder
Drag & Drop Builder✓✓
Conditional Logic✓✓
Multi-Step Forms✓✓
File Uploads✓✓
Payment Forms✓✓
Calculated Fields✓✓
User Registration✓✓
Frontend Post Submission✓✓
Conversational Forms✓✓
Gutenberg Block✓✓
Gutenberg-Native✗✓
AI Form Builder✗✓
Digital Signatures✓✓
Surveys & Polls✓✓
Quizzes✓✓
Scheduling / Date Limits✓✓
Entry Management✓✓
Export Entries✓✓
Partial Entries✓✓
Geolocation✓✓
Webhooks✓✓
Custom CSS✓✓
Responsive Design✓✓
Ajax Submission✓✓
Anti-Spam✓✓
reCAPTCHA✓✓
hCaptcha✓✓
Cloudflare Turnstile✓✓
Honeypot✓✓

Pricing Comparison

PlanGravity FormsJetFormBuilder
Free Version✗✓Free
Starting Price$59/year$49/year
Top TierNonprofit: $129/yearAgency PRO: $129/year
Lifetime Deal✗From $249

Integrations

Email Marketing

activecampaign✓✗
aweber✓✗
campaign monitor✓✗
constant contact✓✗
convertkit✗✓
drip✓✗
hubspot✓✗
mailchimp✓✓
mailerlite✗✓
mailpoet✗✓
moosend✗✓

Payment

2checkout✓✗
authorize net✓✗
mollie✓✗
paypal✓✓
square✓✗
stripe✓✓
woocommerce✗✓

CRM

hubspot✓✓
salesforce✓✗
zoho✓✗

Automation

make✓✓
zapier✓✓

Other

dropbox✓✗
google sheets✓✗
jetengine✗✓
rest api✓✓
slack✓✗
webhooks✗✓

Pros & Cons

Gravity Forms

Pros

  • ✓Calculated fields built into every plan (no add-on needed)
  • ✓Best-in-class third-party ecosystem (GravityView, Gravity Perks, Gravity Flow)
  • ✓All core form capabilities identical across plans — only add-ons differ
  • ✓Strong REST API and developer hooks
  • ✓Nonprofit pricing ($129/yr for Elite-level) is excellent

Cons

  • ✗No free version or trial — requires upfront payment
  • ✗Most advanced features (signatures, surveys, geolocation, webhooks) require Elite ($259/yr)
  • ✗Third-party ecosystem can make total cost unpredictable
  • ✗No AI form builder
  • ✗Conversational forms only available at Elite tier ($259/yr)
  • ✗Not Gutenberg-native; block merely embeds the classic builder

JetFormBuilder

Pros

  • ✓Truly Gutenberg-native: forms are built with blocks, no separate interface
  • ✓Best integration with dynamic WordPress data (JetEngine custom post types, user profiles)
  • ✓Calculated fields and real-time calculations
  • ✓High 50% affiliate commission
  • ✓Part of the powerful Crocoblock ecosystem

Cons

  • ✗Lower WordPress.org rating (4.1) compared to competitors
  • ✗Steeper learning curve than drag-and-drop competitors
  • ✗Smaller community than WPForms or Gravity Forms
  • ✗Managing multiple fields can get complex in the Gutenberg interface

Add a Third Plugin

Related