Happyforms
★4.420,000+
vs
WPForms
★4.86,000,000+
Quick Verdict
Choose Happyforms if...
Non-technical site owners who want a friendly form-building experience with live preview and solid email marketing integrations.
Choose WPForms if...
Beginners and small business owners who want quick setup with templates and don't need advanced calculations.
Feature Comparison
| Feature | Happyforms | WPForms |
|---|---|---|
| Drag & Drop Builder | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Multi-Step Forms | ✓ | ✓ |
| File Uploads | ✓ | ✓ |
| Payment Forms | ✓ | ✓ |
| Calculated Fields | ✗ | ✓ |
| User Registration | ✗ | ✓ |
| Frontend Post Submission | ✗ | ✓ |
| Conversational Forms | ✗ | ✓ |
| Gutenberg Block | ✓ | ✓ |
| Gutenberg-Native | ✗ | ✗ |
| AI Form Builder | ✗ | ✓ |
| Digital Signatures | ✓ | ✓ |
| Surveys & Polls | ✓ | ✓ |
| Quizzes | ✗ | ✓ |
| Scheduling / Date Limits | ✓ | ✓ |
| Entry Management | ✓ | ✓ |
| Export Entries | ✓ | ✓ |
| Partial Entries | ✓ | ✓ |
| Geolocation | ✗ | ✓ |
| Webhooks | ✗ | ✓ |
| Custom CSS | ✓ | ✓ |
| Responsive Design | ✓ | ✓ |
| Ajax Submission | ✓ | ✓ |
| Anti-Spam | ✓ | ✓ |
| reCAPTCHA | ✓ | ✓ |
| hCaptcha | ✗ | ✓ |
| Cloudflare Turnstile | ✗ | ✓ |
| Honeypot | ✓ | ✓ |
Pricing Comparison
| Plan | Happyforms | WPForms |
|---|---|---|
| Free Version | ✓Free | ✓Free |
| Starting Price | $49/year | $49.5/year |
| Top Tier | Business: $149/year | Elite: $299.5/year |
Integrations
Email Marketing
| activecampaign | ✓ | ✓ |
| aweber | ✓ | ✓ |
| brevo | ✓ | ✓ |
| campaign monitor | ✗ | ✓ |
| constant contact | ✓ | ✓ |
| convertkit | ✓ | ✓ |
| drip | ✗ | ✓ |
| getresponse | ✗ | ✓ |
| mailchimp | ✓ | ✓ |
| mailerlite | ✓ | ✓ |
| mailpoet | ✓ | ✗ |
| sendfox | ✓ | ✗ |
| sendgrid | ✓ | ✗ |
Payment
| authorize net | ✗ | ✓ |
| paypal | ✓ | ✓ |
| square | ✗ | ✓ |
| stripe | ✓ | ✓ |
CRM
| hubspot | ✗ | ✓ |
| salesforce | ✗ | ✓ |
| zoho | ✗ | ✓ |
Automation
| integrately | ✓ | ✗ |
| make | ✓ | ✓ |
| uncanny automator | ✗ | ✓ |
| zapier | ✓ | ✓ |
Other
| google analytics | ✓ | ✗ |
| google sheets | ✗ | ✓ |
| recaptcha | ✓ | ✗ |
| slack | ✗ | ✓ |
| trello | ✗ | ✓ |
Pros & Cons
Happyforms
Pros
- ✓Unique live-preview building experience via WordPress Customizer
- ✓Wide email marketing integration (10+ providers)
- ✓Payments (Stripe + PayPal) and signatures included in Pro
- ✓Save and Resume feature for long forms
- ✓Friendly pricing starting at $49/yr
Cons
- ✗No calculated fields, user registration, or quizzes
- ✗No webhooks
- ✗No hCaptcha or Turnstile (only reCAPTCHA)
- ✗Smaller install base (20K) vs. major competitors
- ✗Customizer-based workflow may feel dated vs. Gutenberg-native approach
WPForms
Pros
- ✓Largest template library (2,100+) in the form plugin space
- ✓Most beginner-friendly UI with drag-and-drop visual builder
- ✓AI form builder included
- ✓Native Gutenberg block for embedding forms
- ✓Free version available on WordPress.org
Cons
- ✗Most powerful features locked behind Pro ($199.50/yr) or Elite ($299.50/yr)
- ✗Renewal pricing nearly doubles the intro price
- ✗Calculations Addon available but only on Pro tier ($199.50/yr) and above
- ✗No true Gutenberg-native experience (block embeds a separate form builder)
- ✗Webhooks only available at Elite tier ($299.50/yr)