Formello vs Happyforms (2026)
Formello
★50+
vs
Happyforms
★4.420,000+
Quick Verdict
Choose Formello if...
Developers who need a simple, lightweight Gutenberg-native form for projects where long-term plugin support is not a concern.
Choose Happyforms if...
Non-technical site owners who want a friendly form-building experience with live preview and solid email marketing integrations.
Feature Comparison
| Feature | Formello | Happyforms |
|---|---|---|
| Drag & Drop Builder | ✓ | ✓ |
| Conditional Logic | ✓ | ✓ |
| Multi-Step Forms | ✗ | ✓ |
| File Uploads | ✗ | ✓ |
| Payment Forms | ✗ | ✓ |
| Calculated Fields | ✗ | ✗ |
| User Registration | ✗ | ✓ |
| Frontend Post Submission | ✗ | ✗ |
| Conversational Forms | ✗ | ✗ |
| Gutenberg Block | ✓ | ✓ |
| Gutenberg-Native | ✓ | ✗ |
| AI Form Builder | ✗ | ✗ |
| Digital Signatures | ✗ | ✓ |
| Surveys & Polls | ✗ | ✓ |
| Quizzes | ✗ | ✗ |
| Scheduling / Date Limits | ✗ | ✓ |
| Entry Management | ✓ | ✓ |
| Export Entries | ✓ | ✓ |
| Partial Entries | ✗ | ✓ |
| Geolocation | ✗ | ✗ |
| Webhooks | ✓ | ✗ |
| Custom CSS | ✓ | ✓ |
| Responsive Design | ✓ | ✓ |
| Ajax Submission | ✓ | ✓ |
| Anti-Spam | ✓ | ✓ |
| reCAPTCHA | ✓ | ✓ |
| hCaptcha | ✓ | ✗ |
| Cloudflare Turnstile | ✗ | ✗ |
| Honeypot | ✓ | ✓ |
Pricing Comparison
| Plan | Formello | Happyforms |
|---|---|---|
| Free Version | ✓Free | ✓Free |
| Starting Price | $49/year | $89/year |
| Top Tier | Pro: $49/year | Unlimited: $399/year |
Integrations
Email Marketing
| activecampaign | ✗ | ✓ |
| aweber | ✗ | ✓ |
| brevo | ✗ | ✓ |
| constant contact | ✗ | ✓ |
| convertkit | ✗ | ✓ |
| mailchimp | ✓ | ✓ |
| mailerlite | ✓ | ✓ |
| mailpoet | ✓ | ✓ |
| sendfox | ✗ | ✓ |
| sendgrid | ✗ | ✓ |
Payment
| paypal | ✗ | ✓ |
| stripe | ✗ | ✓ |
Automation
| integrately | ✗ | ✓ |
| make | ✗ | ✓ |
| webhooks | ✓ | ✗ |
| zapier | ✓ | ✓ |
Other
| google analytics | ✗ | ✓ |
| recaptcha | ✗ | ✓ |
Pros & Cons
Formello
Pros
- ✓True Gutenberg-native experience
- ✓Lightweight and developer-friendly
- ✓Webhooks and basic integrations
- ✓Entry management included
Cons
- ✗Slow update cadence — last updated May 2025, raises maintenance concerns
- ✗No multi-step forms, file uploads, payments, calculated fields, surveys, or user registration
- ✗Pricing page may be broken — unclear if Pro version is still actively sold
- ✗Very small install base (500+)
- ✗No Turnstile support
Happyforms
Pros
- ✓Unique live-preview building experience via WordPress Customizer
- ✓Wide email marketing integration (10+ providers)
- ✓Payments (Stripe + PayPal) and signatures included in Pro
- ✓Save and Resume feature for long forms
- ✓Generous free plan on WordPress.org for basic forms
Cons
- ✗No calculated fields, user registration, or quizzes
- ✗No webhooks
- ✗No hCaptcha or Turnstile (only reCAPTCHA)
- ✗Smaller install base (40K) vs. major competitors
- ✗Customizer-based workflow may feel dated vs. Gutenberg-native approach
Add a Third Plugin
Formello vs Happyforms vs Bit FormFormello vs Happyforms vs CoBlocks FormsFormello vs Happyforms vs Contact Form 7Formello vs Happyforms vs Everest FormsFormello vs Happyforms vs Fluent FormsFormello vs Happyforms vs Formidable FormsFormello vs Happyforms vs ForminatorFormello vs Happyforms vs Gravity FormsFormello vs Happyforms vs JetFormBuilderFormello vs Happyforms vs Kadence Blocks FormsFormello vs Happyforms vs Ninja FormsFormello vs Happyforms vs QuformFormello vs Happyforms vs SureFormsFormello vs Happyforms vs WPFormsFormello vs Happyforms vs WS Form