Fluent Forms
4.7500,000+
vs
SureForms
4.8300,000+

Quick Verdict

Choose Fluent Forms if...

Value-conscious developers and agencies who want maximum features at minimum cost, especially those already using FluentCRM.

Choose SureForms if...

Modern WordPress sites built on Astra or Gutenberg-first workflows who want AI-assisted form creation.

Feature Comparison

FeatureFluent FormsSureForms
Drag & Drop Builder
Conditional Logic
Multi-Step Forms
File Uploads
Payment Forms
Calculated Fields
User Registration
Frontend Post Submission
Conversational Forms
Gutenberg Block
Gutenberg-Native
AI Form Builder
Digital Signatures
Surveys & Polls
Quizzes
Scheduling / Date Limits
Entry Management
Export Entries
Partial Entries
Geolocation
Webhooks
Custom CSS
Responsive Design
Ajax Submission
Anti-Spam
reCAPTCHA
hCaptcha
Cloudflare Turnstile
Honeypot

Pricing Comparison

PlanFluent FormsSureForms
Free VersionFreeFree
Starting Price$79/year$49/year
Top TierUnlimited: $299/yearBusiness: $149/year
Lifetime DealFrom $279From $199

Integrations

Email Marketing

activecampaign
aweber
brevo
convertkit
drip
getresponse
mailchimp
mailerlite
mailpoet

Payment

mollie
paypal
razorpay
square
stripe

CRM

hubspot
zoho

Automation

make
suretriggers
uncanny automator
webhooks
zapier

Other

fluentcrm
google sheets
slack
spectra
telegram
twilio

Pros & Cons

Fluent Forms

Pros

  • Conditional logic available in free version (competitors charge for this)
  • Lightest frontend scripts of all major plugins (<42KB)
  • Conversational forms included
  • Lifetime deal available — excellent for agencies
  • Part of the WPManageNinja ecosystem (FluentCRM, FluentBooking integration)

Cons

  • Not Gutenberg-native (uses its own builder)
  • No native Salesforce integration
  • Template library smaller than WPForms (75 vs 2,100+)
  • Some integrations not updated regularly
  • No geolocation

SureForms

Pros

  • Only Gutenberg-native plugin with a built-in AI form builder
  • Beautiful, modern UI that integrates seamlessly with Gutenberg
  • Strong momentum — 300K+ installs in under 2 years
  • Backed by Brainstorm Force (trusted team behind Astra, with 1M+ users)
  • 25% affiliate commission with no-PPC-bidding restriction

Cons

  • Younger plugin with a smaller ecosystem than established players
  • Support response times can be slow for paid users
  • No geolocation or partial entries
  • No partial entries
  • Renewal pricing goes up after first year

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